I just read the article from https://www.prnewswire.com/news-releases/1-in-4-adults-who-purchase-alcohol-through-online-vendors-or-directly-from-manufacturers-do-not-get-ids-checked-at-the-point-of-delivery-302030622.html?utm_source=AfternoonBrief&utm_medium=newsletter
The main argument pushing for the 3-tier system claims that if we let people buy alcohol online, it could be misused by anyone. While that’s a valid point, why not borrow a page from Instacart and similar services? Just have customers input their ID when buying alcohol, and a quick API connected to the site can confirm if the license is legit.
The article goes on by saying that scrapping the 3-tier system only helps 10% of consumers is just ridiculous. It could actually be a game-changer for many, especially struggling winery owners unable to get their products out there. A direct-to-consumer setup could benefit not only the wineries, but introduce a lot more consumers to wine.
This article also references a t survey stat claiming 90% of people prefer checking out new booze in person and 10% discover brands online – smells fishy. It feels like they polled an older crowd. Nowadays, a lot of folks catch up on trends through social media. A killer viral video from a wine company could easily lead to blind buys.
Let’s not be fooled – this sounds more like a lobbying spin to keep the 3-tier system intact without considering the potential gains from shaking things up.
