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In a recent Forbes article, respected wine writer Jessica Dupuy delivers a clear message for the wine industry: adapt or risk being left behind. She shares insights from Rob McMillan,…
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The online wine market is really competitive, so it’s important for wine brands to keep up with changing customer habits to stay successful. In The Future of Online Wine Sales…
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Why Wineries Need to Focus on Online Wines Sales The wine industry is changing, and direct-to-consumer (DTC) wine sales are facing challenges. According to the Sovos and WineBusiness Analytics Annual…
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In order to achieve sustainable revenue growth for wineries in such a competitive landscape, wineries must adapt to a smarter, more targeted approach to marketing. This is exactly where micro-segmentation…
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In the world of winery marketing, catching the attention of younger generations requires adapting to the changing wine market. Zac Brandenberg share’s insightful analysis in Why Gen Z Isn’t Buying…
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Did you know that the wine market is undergoing significant changes? Experts are predicting potential sales and market share declines over the next three to five years. In an article…
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When it comes to wine marketing, one small detail can have a big impact: the wine label. While it may seem like a minor part of the bottle, labels are…
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I was reading Adam Lee’s article from North Biz News, “Uncouth Youth: How to Get Young Drinkers Interested in Wine”, and one fact really stood out. It says: “for the…
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In an industry steeped in tradition, wineries are often faced with the challenge of staying relevant to younger demographics- like Gen Z. With Gen Z prioritizing things like sustainability, authenticity,…
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Embarking on a journey through the world of wines can be an enlightening experience filled with nuanced flavors, unique wine aromas, and rich histories behind each bottle. As a wine…
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When I was receiving my undergraduate degree in Hotel, Restaurant, and Tourism Management, all my professors would preach that to have a successful hotel, all you need is location, location,…
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Do you own a winery or a wine business and find social media challenging? We’ve been there. Building an app that disrupts both social media and the wine world is…
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